1.5+External+Environment


 * PEST (political, economic, sociological, technological) analysis**
 * (STEEPLE,PESTLE AND OTHER VARIATIONS)**

//LO1: //// Prepare a PEST analysis for a given situation and use it to analyse the impact of the external environment on a firm. //

// LO2: Evaluate the impact on a firm’s objectives and strategy of a change in any of the PEST/PESTLE factors. //




 * Opportunities and Threats**
 * **social/cultural**
 * **technological**
 * **economic**
 * **environmental**
 * **political**
 * **legal**
 * **ethical**

LO3:

LO4: